How to sell dogs during a recession
In a recession, people might be more `price sensitive`, you might offer them more affordable pricing or different payment options. You might even consider offering payment plans. 'Buy Now, Pay Later' seems to be a hot new trend, but it comes with risk, the major one being not getting paid. If you decide to offer a 'Buy Now, Pay Later' option, make sure you draw up a contract and have your buyer sign it, and don't give them their registration papers until they have paid in full. If 'Buy Now, Pay Later' is too risky for you, you might consider using services like PayPal, Venmo, or Square to process credit/debit card payments for you for a small fee. These companies also offer 'Buy Not, Pay Later' to members with little or no risk to you.
Instill confidence in your clients with the following tips. Ensure your dogs have proper health certificates and are well cared for. Always be honest in your communication with potential buyers about your dog's health and age. Showcase the value of your hunting dogs by highlighting their positive aspects and unique traits. Offer details about your breeding program and your vision as a breeder. Have the parents on site and explain why you use their genetics and genealogy.
Be customer-focused by building lasting relationships with your customers and providing after-the-sale support. Prioritize the well-being of the dogs by making sure you match potential buyers with the right dog. Offer guidance and assistance to new dog owners, not because they might be repeat buyers in the future, but because it's the ethical thing to do.
Use social media sites like Facebook, Instagram, Twitter, and other online platforms like Gundog Central, Gun Dog Breeders, and Gundogs Online to advertise your dogs. You want to put your dogs in front of as many eyes as possible, don't limit yourself to one platform. You'll get out of these sites what you put into them, don't upload photos of your dog in a cage or kennel, try to showcase them in the field. Offer good descriptions with your ad, not 'Call for details' or 'Visit our website for more info', nothing says I don't care if I sell my dogs more than a lazy description. Take the time to compose a good, detailed ad. Make it convenient for customers to find your information without hopping around from site to site.
Invest in your own success and set yourself apart from other 'backyard breeders' by adding a professional touch. Get yourself a website, business cards, brochures, printed puppy contracts, and health guarantees. Have care packages you send home with each puppy, include a small bag of food, a binder with essential papers, and maybe a few dog treats or a toy.
Finally, ensure you’re raising hunting dogs with plenty of potential from proven genetics. Sell quality dogs, sometimes this means selling your best dogs. It may sound counterintuitive, but I've heard numerous stories of professional dog trainers who've built their business by selling their 'best dogs'. Nothing creates more demand for your dogs than one of your dogs out there winning championships. By selling some of your best dogs and supporting your customers, you're creating an outstanding reputation for your kennel that will pay dividends down the road.
Jeff Davis
Gundog Central
Related Aritlces
Finding a reputable hunting dog breeder
Start by researching a breeder specializing in the hunting dog breed you're interested in, such as the English Pointer, Labrador Retriever, or Cocker Spaniel. Seek recommendations from experienced hunters, trainers, or local hunting clubs who might have firsthand knowledge about the breeder.
Tips for selling your dogs online
I'd like to take a few minutes to share some tips that might help you have more success marketing your dog(s) on the internet. I approve ads on this site, just about every single day, unless I don't have access to a computer. Since I launched this site, I've had to approve A LOT of ads. I enjoy looking at a well put together ad and like to see what everyone has to offer, but it's disappointing when I see someone that hasn't taken the time to list their dog properly.