How much to puppies sell for?
Posted 09/28/2024
I’ll occasionally get a phone call, text or email from someone asking how much money they should be asking for their puppies when listing them on Gundog Central. I have a ton of data that I’ve collected on dog prices over the years and decided to put together this quick list showing the average list price for puppies, by breed. I’ve also looked at the trending data for the past five years to see if puppy prices were rising or falling, but didn’t see a lot of movement for the most popular breeds. Below you’ll find the median list price for puppies, broken down by breed, over the past year. These are puppy prices only, it does not include started or finished dogs.
If you’re a buyer looking for a new puppy, the list below should give you a good idea what you should expect to pay. Keep in mind that better breed puppies will probably be listed for higher than the median price. That doesn’t mean you can’t find a good puppy at a lower price, I’ve personally bought plenty of dogs at lower prices that turned out to be great bird dogs. Just be mindful that higher priced dogs might come with health guarantees where lower price dogs may not. Generally, puppies are priced lower because the seller is motivated to sell them. It could be because of the breeder’s situation, such as a divorce or lost job. It’s possible they may not be breeders at all, they could have had an accidentally breeding and priced the puppies lower hoping to draw interest. I’ve heard plenty of stories from hunter who have great hunting dogs that they breed to keep a bloodline going, they’re only looking for a puppy to raise and hunt in the future, but don’t have an outlet for the rest of the litter. Lower price puppy can also be priced this way because of a bad disposition, bad bite or other health related issue. If you suspect a puppy is underpriced, ask the breeder why, if it’s because of a bad bite or timid disposition, make sure that’s something you’re willing to deal with. If possible, try to see and inspect the puppy in person before making purchase, regardless of the asking price.
If you’re a breeder, this document isn’t meant to tell what to ask for your puppies on Gundog Central, many of you already have a set asking prices for puppies and I don’t recommend that you change them. However, you might use this list as a guide to determine your own pricing strategy. If you feel that you’re a premium breeder, offering health guarantees and proven bloodlines, then you should probably be asking more than the median price. If you’re an accidently breeder, then you might set your price a little below the average asking price.
If you’re a buyer looking for a new puppy, the list below should give you a good idea what you should expect to pay. Keep in mind that better breed puppies will probably be listed for higher than the median price. That doesn’t mean you can’t find a good puppy at a lower price, I’ve personally bought plenty of dogs at lower prices that turned out to be great bird dogs. Just be mindful that higher priced dogs might come with health guarantees where lower price dogs may not. Generally, puppies are priced lower because the seller is motivated to sell them. It could be because of the breeder’s situation, such as a divorce or lost job. It’s possible they may not be breeders at all, they could have had an accidentally breeding and priced the puppies lower hoping to draw interest. I’ve heard plenty of stories from hunter who have great hunting dogs that they breed to keep a bloodline going, they’re only looking for a puppy to raise and hunt in the future, but don’t have an outlet for the rest of the litter. Lower price puppy can also be priced this way because of a bad disposition, bad bite or other health related issue. If you suspect a puppy is underpriced, ask the breeder why, if it’s because of a bad bite or timid disposition, make sure that’s something you’re willing to deal with. If possible, try to see and inspect the puppy in person before making purchase, regardless of the asking price.
If you’re a breeder, this document isn’t meant to tell what to ask for your puppies on Gundog Central, many of you already have a set asking prices for puppies and I don’t recommend that you change them. However, you might use this list as a guide to determine your own pricing strategy. If you feel that you’re a premium breeder, offering health guarantees and proven bloodlines, then you should probably be asking more than the median price. If you’re an accidently breeder, then you might set your price a little below the average asking price.
Breed | Min | Max | Median | Average |
---|---|---|---|---|
Airedale | 850.00 | 1,100.00 | 975.00 | 950.00 |
American Brittany | 200.00 | 2,000.00 | 1,100.00 | 870.12 |
American Pit Bull Terrier | 700.00 | 700.00 | 700.00 | 700.00 |
Bavarian Mountain hound | 800.00 | 800.00 | 800.00 | 800.00 |
Beagle | 150.00 | 895.00 | 522.50 | 402.33 |
Black and Tan Coonhound | 200.00 | 800.00 | 500.00 | 464.29 |
Bloodhound | 800.00 | 5,000.00 | 2,900.00 | 2,900.00 |
Bluetick Coonhound | 150.00 | 750.00 | 450.00 | 471.43 |
Boykin Spaniels | 300.00 | 2,550.00 | 1,425.00 | 1,126.92 |
Bracco Italiano | 1,600.00 | 3,000.00 | 2,300.00 | 2,200.00 |
Braque du Bourbonnais | 1,100.00 | 1,500.00 | 1,300.00 | 1,337.50 |
Braque Francais | 1,850.00 | 1,850.00 | 1,850.00 | 1,850.00 |
British Labrador Retriever | 400.00 | 3,000.00 | 1,700.00 | 1,668.75 |
Catahoula Cur | 300.00 | 300.00 | 300.00 | 300.00 |
Cesky Fousek | 2,000.00 | 2,000.00 | 2,000.00 | 2,000.00 |
Chesapeake Bay Retriever | 350.00 | 2,500.00 | 1,425.00 | 1,127.14 |
Clumber Spaniel | 2,500.00 | 2,500.00 | 2,500.00 | 2,500.00 |
Deutsch Drahthaar | 1,000.00 | 2,500.00 | 1,750.00 | 1,735.71 |
Deutscher Wachtelhund | 500.00 | 500.00 | 500.00 | 500.00 |
Dogo Argentino | 700.00 | 2,000.00 | 1,350.00 | 1,350.00 |
English Cocker Spaniel | 250.00 | 3,650.00 | 1,950.00 | 1,373.60 |
English Coonhound | 300.00 | 300.00 | 300.00 | 300.00 |
English Pointer | 150.00 | 2,000.00 | 1,075.00 | 671.88 |
English Setter | 200.00 | 2,000.00 | 1,100.00 | 798.51 |
English Springer Spaniel | 200.00 | 1,800.00 | 1,000.00 | 1,017.65 |
Epagneul Breton | 500.00 | 1,750.00 | 1,125.00 | 1,038.89 |
Field Spaniel | 1,200.00 | 1,200.00 | 1,200.00 | 1,200.00 |
Flat Coated Retriever | 1,000.00 | 1,000.00 | 1,000.00 | 1,000.00 |
French Brittany | 500.00 | 2,000.00 | 1,250.00 | 946.15 |
German Shorthaired Pointer | 200.00 | 2,500.00 | 1,350.00 | 940.59 |
German Wirehaired Pointer | 125.00 | 2,500.00 | 1,312.50 | 973.20 |
Golden Retriever | 400.00 | 3,000.00 | 1,700.00 | 1,776.27 |
Gordon Setter | 900.00 | 2,000.00 | 1,450.00 | 1,466.67 |
Hungarian Vizsla | 800.00 | 2,500.00 | 1,650.00 | 1,501.52 |
Hungarian Wirehaired Vizsla | 2,050.00 | 3,000.00 | 2,525.00 | 2,525.00 |
Irish Red and White Setter | 2,500.00 | 2,500.00 | 2,500.00 | 2,500.00 |
Irish Red Setter | 900.00 | 1,500.00 | 1,200.00 | 1,133.33 |
Irish Setter | 900.00 | 1,700.00 | 1,300.00 | 1,220.00 |
Labrador Retriever | 250.00 | 4,000.00 | 2,125.00 | 1,173.82 |
Large Munsterlander | 1,700.00 | 1,700.00 | 1,700.00 | 1,700.00 |
Llewellin Setter | 400.00 | 1,500.00 | 950.00 | 867.65 |
Mountain Feist | 400.00 | 400.00 | 400.00 | 400.00 |
Poodle | 500.00 | 1,500.00 | 1,000.00 | 950.00 |
Pudelpointer | 600.00 | 2,500.00 | 1,550.00 | 1,818.18 |
Redbone Coonhound | 150.00 | 400.00 | 275.00 | 250.00 |
Rhodesian Ridgeback | 800.00 | 800.00 | 800.00 | 800.00 |
Small Munsterlander | 1,700.00 | 2,500.00 | 2,100.00 | 2,100.00 |
Spinone Italiano | 1,500.00 | 2,800.00 | 2,150.00 | 2,075.00 |
Treeing Feist | 300.00 | 400.00 | 350.00 | 350.00 |
Treeing Walker Coonhound | 300.00 | 300.00 | 300.00 | 300.00 |
Weimaraner | 900.00 | 1,500.00 | 1,200.00 | 1,255.56 |
Wirehaired Pointing Griffon | 600.00 | 2,500.00 | 1,550.00 | 1,533.97 |